The fact is most people simply don’t bother reading everything on a page. Making your content scannable is often an overlooked usability factor, but it is one of the most impactful. There are many reasons that we (as humans) don’t read every word on the web. The reasons all stem…

Easy-to-read text means more people understand it. People behave differently online — this article by global researchers Nielsen Norman Group explains how. The ability to independently access information on the internet is a right, not an option. Why people do not read stuff on the web. People are not reading web content the same way they would read a…

The ability to independently access information on the internet is a right, not an option. Accessible content is a human right. As people who are delivering content, we have a responsibility to make sure information can be accessed by everyone. Web Content Accessibility Guidelines (WCAG) 2.1. There are around 50 success criteria that must be met…

Make your content easy to understand with plain language. Why we use plain language. We use plain language to empower content to be: clear and understandable free from jargon low on a person’s cognitive load easy to act on This helps people with: time pressures: simple content is easier to scan and take in stress…

A scope of work document is a vital part of every project. It will help the team and stakeholders align on the boundaries of the project before it begins. In this article, we’ll define: Project goals Requirements Major deliverables Key milestones Assumptions Project management Client goals Every project has goals. This is…

Chatbots are programs that help simulate interactions with customers automatically based on a set of predefined conditions, triggers, and/or events. This article was originally written for Document360. Chatbots are programs that help simulate interactions with customers automatically based on a set of predefined conditions, triggers, and/or events. There are several…

Conversational marketing is a great way to empower your team to have real-time conversations with customers. This article was originally written for Digital Litmus. Conversational marketing is a great way to empower your team to have real-time conversations with customers. …

We’re all living our own stories; be mindful to love a little more. I’ve been thinking about Robin Williams quite a bit recently. Maybe the new Aladdin movie has cast up childhood memories of hearing his iconic voice as ‘Genie’ in the original animated film. It’s always a bit strange…

I read somewhere recently that photojournalism is not dying but the model of distribution has changed. What does this even mean? As someone who used to work as an editorial photographer in Scotland, I wanted to pen some thoughts on whether or not photojournalism is, in its rawest form, dying. …