Make your content simple because your customer isn’t reading every word

The fact is most people simply don’t bother reading everything on a page.

Source: Nielsen Norman Group. Eye-tracking studies produce heat maps that are translated into distinctive eye-tracking patterns. They indicate which areas of content layouts a user looks at the most.

Making your content scannable is often an overlooked usability factor, but it is one of the most impactful.

There are many reasons that we (as humans) don’t read every word on the web. The reasons all stem from one simple perception: the ways…



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Lauren MacNeish

Content designer and writer. Focused on accessibility and inclusive content. Senior Content Designer at Amazon. Views are mine.