Make your content simple because your customer isn’t reading every word

Source: Nielsen Norman Group. Eye-tracking studies produce heat maps that are translated into distinctive eye-tracking patterns. They indicate which areas of content layouts a user looks at the most.

--

--

--

Content designer and writer. Focused on accessibility and inclusive content. Senior Content Designer at Amazon. Views are mine. contentdesigner.medium.com/about

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Building a Dog House? - The Type of Wood to Use

Federated Core underlines agile evolution

Learning Experience Design

B2B Sales & Design

Tackling second-hand stigma in a generous city

Rethink the topics

Side project: Allegra Fisher’s letterpress calendars

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Lauren MacNeish

Lauren MacNeish

Content designer and writer. Focused on accessibility and inclusive content. Senior Content Designer at Amazon. Views are mine. contentdesigner.medium.com/about

More from Medium

What is content design?

Not everyone’s a writer: The Guardian’s third-party cookie chaos

Could UX Writing be the Silent Hero In Digital Product Design?

Design content to not make a user think or for thinking, fast or slow?

An icon of a person and a very large lightbulb flashing bright above them. Have they had an idea?