What is content design?

Content design is about opening up your content. It uses data and evidence to give the audience the content they need, at the time they need it, in a way they expect.

Venn diagram by Jo Dimbleby

Just as an architect needs to understand the purpose of the building they are designing, a content designer needs to understand the purpose of the brand, website, application, or piece of communication that they create. Time spent understanding, researching…